The Amoroso’s Baking site was originally a Web Forms project that involved creating two sites: one for consumers and one for trade partners.

Eventually the website was integrated into Umbraco to allow the client to manage the site which required rethinking all the static content and how it could be managed through a CMS.

Even though both websites had similar designs, the fact was that there were two websites, each with unique content and features requiring different templates and functionality.

The project required the development of several pieces of Flash content, some using XML to be dynamic and easily updated.